I.
Trust breaks down
Silence instead of conversation. Unspoken expectations turn into resentment, and resentment turns into lawyers.
A new book by Jeremy Straub · 2027
Wealth alone won't last 100 years.
Families who build strength and virtue, do.
The operating system for families who intend to last longer than their money.
You're a Founding Reader.
Chapter One is on its way before publication. Watch your inbox for the first Dispatch.
The shirtsleeves cycle
One founder. Eight great-grandchildren.
Eight households, eight marriages, eight ideas of what the family stands for. By the fourth generation the money is no longer the hard part. The family is.
100%
One founder, one vision, and the cost of earning it still in his bones.
The uncomfortable truth
Fortunes rarely fail in the market. They fail at the dinner table.
II.
Heirs are never prepared
It took the founder decades to learn what they know. The heirs inherit the responsibility in a single day.
III.
No shared mission
If a family's only shared project is money, the family is fragile. A shared asset without a shared identity becomes a shared threat.
“Families don't lose the money first. They lose the ability to be a family. Then the money becomes the battlefield.”
The framework
Most families optimize one capital. Great families design systems for all seven.
I · Money
Financial
Money does not create discipline. Discipline creates money.
II · Strength
Human
You cannot outsource strength. If the people collapse, the dynasty collapses.
III · Strength
Intellectual
Smart families adapt faster than rich families.
IV · Virtue in public
Social
Reputation compounds faster than money, and can vanish in a weekend.
V · The center pillar
Values
Without a compass, power corrupts. Decide who you are before the world decides for you.
VI · Strength + virtue
Experiential
Stories outlive balance sheets. Families who suffer together, thrive together.
VII · The only non-renewable
Time
What you schedule reveals what you worship.
Experiential capital
Stories outlive balance sheets.
What stories will your grandchildren tell about you?
What's inside
Each chapter opens inside a dynasty.
First the why: how legacies actually collapse. Then the how: one chapter for each capital, each ending in exercises a family can do that week.
Part I · Why legacies collapse
- 1When the Spreadsheets Stop MatteringThe Rockefellers
- 2The Curse of Only MoneyThe Astors
- 3Legacy as a System, Not a LifestyleThe Wallenbergs
- 4When Families Win Financially and Lose RelationallyThe Pritzkers
Part II · The Seven Capitals
- 5Financial Capital: Peace of Mind Isn't an Investment ReturnPrince
- 6Human Capital: Money Can't Heal Trauma or Build ResilienceThe Gettys
- 7Intellectual Capital: Train the Next Generation Like It MattersThe Rothschilds
- +Social, Values, Experiential and Time Capital
The operating system
Not a book you read. A system you install.
Twenty-one tools across five phases, each simple enough to explain in two minutes and teach to a child, and each shown completed by a real family.
Phase I
Identity
- Family Purpose Statement
- 7 Capitals Dashboard
- North Star & 10-Year Vision
- Values Code
- Family Identity System
Phase II
Governance
- Family Constitution
- Org Chart & Roles
- Annual Family Summit
- Ritual Architecture
- Household OS
Phase III
Wealth
- Family Balance Sheet
- The Family Bank
- Investment Policy Statement
- Builder Challenge
- Inheritance Philosophy
Phase IV
Human & Values
- Human Capital Blueprint
- Adversity Portfolio
- Legacy Letters & Story Vault
- Heir Stewardship Ladder
Phase V
Renewal
- Annual Family OS Review
- 5-Year Family Reset Cycle
The Founding Readers
Start building before the book arrives.
Chapter One, early
When the Spreadsheets Stop Mattering, sent to you before publication.
The Continuity Score
Rate your family across the seven capitals and find the one that must improve in the next 90 days.
The Family Dispatch
A biweekly essay from Jeremy: one dynasty, one hard truth, one thing to do this week.
First invitation
Founding Readers hear first about the launch and the 100-Year Family Summit.
You're a Founding Reader.
Watch your inbox for the first Dispatch.
Questions
When does the book come out?
Mid-2027. Founding Readers hear first and receive Chapter One before then.
Who is it for?
Founders and family leaders, the next generation who will inherit the responsibility, and the advisors who serve them.
Is this a finance book?
No. Money is one of seven capitals, and the book argues it is the most fragile. The rest is about people: governance, preparation, health, rituals and time.
Do I need to be wealthy?
No. You don't need a private jet or a family office to build a 100-year family. You need the truth about why legacies collapse and a plan to start now.
What does joining cost?
Nothing. One email every other week, and you can leave anytime.
